1. What Is “Responsible Luxury,” and Why Does It Matter?

From the moment you step into an ITC hotel, you sense something different — a luxury that doesn’t just pamper guests, but also respects people and planet. This ethos, called Responsible Luxury, underpins every detail—architecture that opens rooms to sunlight and fresh air, energy-saving features, and a pledge to single-use plastic reduction. ITC is one of the largest global chains where all properties hold LEED Platinum certification and several are certified LEED Zero Carbon/Water as well.

2. Will the Design and Atmosphere Reflect the Local Culture?

Absolutely. Each ITC property is a tribute to regional artistry and heritage—from the mandala-shaped layout of ITC Grand Bharat to the Chola-inspired stone carvings at ITC Grand Chola in Chennai, and from the displays of Bengal artifacts at ITC Royal Bengal. Public areas artfully blend local craftsmanship with modern elegance, telling a story rather than just decorating a space.

3. How Exceptional Is the Culinary Experience?

Expect to eat like royalty. Legendary restaurants like Bukhara at ITC Maurya have served heads of state and culinary devotees alike, offering skewered delights in a rustic grill setting that’s remained consistent for decades. The cuisine is always rooted in tradition, but each hotel brings its own signature to the table—whether that’s forgotten recipes revived by culinary masters or regionally inspired flavors you won’t find elsewhere.

4. Are the Spa and Wellness Offerings Truly Special?

If you arrive tense, you’ll leave transformed. The Kaya Kalp spas are unlike any other: at ITC Mughal in Agra, you’ll find Asia’s largest spa complete with a luxurious Hammam and treatments inspired by royal wellness traditions. At ITC Grand Bharat, you’ll step into an Ayurvedic sanctuary of flowing woodwork and tranquil tones. Each treatment blends ancient holistic practices with crisp, modern settings.

5. Are Amenities Designed With Guests' Comfort First?

Yes. Rooms come with plush bedding, carefully curated décor, in-room dining, high-speed Wi-Fi, and thoughtful touches like pillow menus and “Sleeep” programs for better rest. Wellness-forward features extend to public areas too — think filtered air, natural lighting, and spaces optimized for well-being.

6. What’s the Service Like—Is It Impeccable?

Guest voice speaks volumes. A TripAdvisor reviewer praised ITC Maurya staff for being “extremely attentive” and handling food allergies with care, making even the first-time visitor feel at home. On Reddit, one writer called ITC Royal Bengal "stunning" and echoed the grandeur while noting evening snacks with unlimited drinks as a generous touch.

7. Are These Hotels Sustainable Yet Luxurious?

Yes, and it’s pioneering. ITC has been carbon-positive for 13 years, water-positive for 16, and recycling-positive for 11—a remarkable feat in highly polluted regions. From energy-efficient building materials to local suppliers, every aspect is thoughtfully considered. It's a statement that indulgence and environmental responsibility can walk hand in hand.

8. Who Are These Hotels For?

For anyone craving refined luxury that isn’t vapid—these hotels attract travelers who care about authenticity, craftsmanship, and sustainability. They’re perfect for those looking to unwind, connect with place and culture, and feel as valued as they’re pampered. And with India's luxury travel demand surging—especially among younger, affluent tourists—ITC stands both timeless and timely.

Final Thought

An ITC Luxury Collection stay is more than a weekend escape—it’s a narrative written in marble, spices, and thoughtful design. It reconnects you with heritage and integrity while cocooning you in lavish comfort. If you’re wondering whether it lives up to its promise—rest assured, it does, elegantly.

Read more about ITC Hotels - Top 10 ITC Hotels for a Luxurious Weekend Getaway in India