Shopify Plus partners are technological experts that specialize in the Shopify Plus eCommerce SaaS platform.

While their core area of expertise is with this platform, they often also specialize in other areas associated with eCommerce operations. Here are some of the big ones.

Digital Marketing

One main core of specialization for Shop ify Plus partners is digital marketing, which consists of multiple channels, each of which can attract new customers, engage existing customers, and grow sales.

• SEO: Search engine optimization, or a series of practices that get a website to rank more favorable in the organic search results. SEO generally offers the highest ROI of all digital marketing channels and is the only channel available to PPC-restricted clients.
• PPC: Pay-per-click; in this marketing channel a website administrator will bid on keywords, craft ads and pay for each click to the website. It can generate returns overnight.
• Social media marketing: There are both organic and paid social media marketing channels, which can be used to reach new customers, improve brand image, and drive sales while improving the shopping experience.
• Email marketing: Email marketing is all about engaging current and past customers to maximize customer lifetime value. It can also positively impact customer retention.
• Influencer marketing: Some Shopify Plus partners may have industry experts that can serve as influencers to improve a brand’s credibility and boost sales.
• Content marketing: Content marketing leverages the experience of a subject matter expert in order to improve a brand’s credibility and authority.
• AEO: Answer engine optimization boosts a brand or website’s visibility through answer engines like ChatGPT and Gemini, as well as other AI-powered models. Some Shopify experts may also have experience with this.
• CRO: Conversion rate optimization, or CRO, consists of a series of practices that eliminate barriers to conversion on an eCommerce website.

Design and Development

Many Shopify Plus partners specialize in design and development rather than in digital marketing. Here are some of the services they offer.

• Homepage design: After a while, it may become necessary to enhance the look and feel of an eCommerce website, which is something that custom website designers can offer.
• Custom theme design: While Shopify offers a number of premium and free themes, a Shopify designer can create new, custom, brand-aligned themes that better communicate value, resulting in a better user experience.
• Brand integration: A good designer can recommend changes and offer insights into a website’s current design that can improve its brand integration and overall look and feel.
• Custom Shopify app development and integration: The Shopify ecosystem supports plenty of current apps that are compatible with the platform, but a Shopify Plus partner that specializes in development may be able to create and then integrate completely custom apps.
• Website troubleshooting: Any eCommerce website can be difficult to run, navigate, and patch, especially to those that are not particularly tech-savvy. That said, for a Shopify Plus partner with development experience, that should be no issue.

Migration Services

There may be times when you find that the current platform you’re on is limiting you and that a move to the Shopify or Shopify Plus platform would be in your best interest. There are specialists with proven migration processes that can help accomplish that for you while minimizing the headaches associated with a migration.

Ongoing Support

Running an eCommerce website will present you with numerous operational challenges, some of which might prove difficult to predict, if not entirely unforeseen. Some members of the Shopify partner program specialize in offering ongoing support to help you meet those challenges head-on.

Hire a Shopify Plus Partner Today

All in all, as long as you find a Shopify Plus partner that is qualified to help you meet your goals, hiring one can offer more value than expense. Reach out to your Shopify representative today; he or she may be able to make specific recommendations based on what your needs or goals are for your online business.

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