Market Overview

Global interest in agritourism market is surging, with the market reaching USD 73.2 billion in 2024 and projected to hit USD 205.6 billion by 2033 at a healthy 10.9% CAGR . Key growth drivers include rising demand for sustainable, farm‑to‑table and rural experiences, plus digital booking platforms and government support for eco‑friendly travel.

Study Assumption Years

• BASE YEAR: 2024
• HISTORICAL YEAR: 2019–2024
• FORECAST YEAR: 2025–2033

Agritourism Market Key Takeaways

• The global market reached USD 73.2 billion in 2024, forecasted to grow to USD 205.6 billion by 2033, at a CAGR of 10.9%.
• North America leads, with the U.S. accounting for ~66% of regional market in 2024 .
• Market categorization spans Tourist Type, Activity, Booking Channel, Sales Channel, and Region .
• Activities like farm‑to‑fork dining, educational tourism, and outdoor recreation are trending.
• Digital transformation—booking apps, VR/AR farm tours—boosts accessibility and engagement .
• Government initiatives (e.g. India’s Swadesh Darshan scheme) and rural development programs further accelerate growth .

Market Growth Factors

1. Rising Demand for Sustainable & Authentic Travel
Consumers are increasingly on the lookout for rural getaways that blend nature, culture, and learning. Agritourism offers hands-on experiences—think farm stays, crop harvesting, educational workshops, and delicious farm-to-table dining—that resonate with the trends of sustainable and wellness tourism. As more people become aware of their environmental impact, travelers are leaning towards experiences that support local economies and promote eco-preservation. This trend is especially strong among millennials and Gen Z, helping to boost farm incomes, create rural jobs, and foster a love for food culture. These positive societal impacts are set to drive market growth all the way through 2033.

2. Technological Advancements in Booking & Experience Delivery
Technology is transforming agritourism—mobile apps, online travel agencies, virtual and augmented reality farm tours, and drone-led aerial experiences are all enhancing visitor engagement. These platforms enable personalized itineraries, virtual explorations, and hassle-free bookings. Such innovations attract tech-savvy travelers, break down logistical barriers, and help farms effectively showcase what they have to offer. As the adoption of AR, VR, and IoT continues to rise, agritourism is becoming more immersive and unique, further fueling market expansion.

3. Government Support & Regulatory Initiatives
Strong government support is also playing a crucial role in the growth of agritourism—from India’s Swadesh Darshan scheme and NRLM bank partnerships to broader rural tourism incentives around the world. These policies improve infrastructure, provide better access to funding (especially for women entrepreneurs), and promote rural attractions. Regulatory frameworks encourage sustainable land use and help preserve cultural heritage. This kind of institutional backing not only empowers local communities but also offers long-term stability and growth potential for the agritourism sector.

Request for a sample copy of this report: https://www.imarcgroup.com/agritourism-market/requestsample

Market Segmentation

Breakup by Tourist Type

• Domestic – local travelers seeking nearby agritourism experiences
• International – inbound tourists engaging in foreign agritourism activities

Breakup by Activity

• On‑farm Sales – purchasing fresh farm produce directly
• Outdoor Recreation – activities like horseback riding and hiking
• Agritainment – entertainment on farms (festivals, themes)
• Educational Tourism – workshops, farm tours, agricultural learning
• Accommodations – overnight farm‑stay lodging
• Others – additional agritourism experiences

Breakup by Booking Channel

• Online – reserving via websites, apps and OTAs
• Offline – direct or agent-based bookings

Breakup by Sales Channel

• Travel Agents – third-party itinerary services
• Direct – farm-level or proprietor bookings

Breakup by Region

• North America (United States, Canada)

• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)

• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)

• Latin America (Brazil, Mexico, Others)

• Middle East and Africa

Regional Insights

North America, with the U.S. leading the charge at 66% of the regional market share in 2024, is the powerhouse of the agritourism industry. Factors like high disposable incomes, a growing appetite for farm-to-fork experiences, educational tourism, and a strong embrace of technology play a significant role in this dominance. Additionally, supportive policies and robust infrastructure help solidify the region's leadership and foster ongoing growth.

Recent Developments & News

Recent advancements in agritourism are quite exciting, featuring immersive technologies such as VR and AR farm tours, drone-led aerial experiences, and IoT-based systems for engaging visitors. Digital platforms, including destination apps and online travel agencies, now provide personalized itineraries, proximity alerts, and tools for virtual exploration, all aimed at boosting visitor convenience and loyalty. Governments are also stepping up their interest in agritourism, investing in funding partnerships and rural tourism initiatives to broaden these offerings on a global scale.

Key Players

• Agrilys Voyages
• Bay Farm Tours
• Blackberry Farm LLC
• Domiruth PeruTravel
• Farm To Farm Tours
• Field Farm Tours Ltd
• Greenmount Travel
• Harvest Fresh Farms
• Liberty Hill Farm
• Monteillet Fromagerie
• Select Holidays
• Stita Farm Tours
• Willow-Witt Ranch

Ask Analyst for Customization:  https://www.imarcgroup.com/request?type=report&id=5456&flag=C

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include a thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape, and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us: 

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: [email protected]

Tel No: +1-631-791-1145