United States Mobile Games Market Overview

The U.S. mobile games market is a dominant force in gaming, valued at USD 37.91 billion in 2024, and expected to grow to USD 40.95 billion by 2025, then approximately USD 81.88 billion by 2034, reflecting a robust 8.20% CAGR for 2025–34. According to Statista, revenue is projected to reach USD 36.64 billion in 2025, with a 6.23% CAGR from 2025 to 2030. The market thrives on widespread smartphone adoption, immersive features like AR/VR, and diversified monetization through in‑app purchases, ads, and paid installs.

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Market Segmentation

Monetization

• In‑app purchases are the primary revenue engine.

• Advertising also led the market in 2024 .

• Paid apps remain a niche segment amid freemium dominance.

Platform

• Android holds the largest market share .

• iOS also constitutes a major share, with additional downloads via third‑party stores (Amazon, Samsung, Chinese marketplaces) .

Game Type

• Titles span casual/hyper‑casual, strategy/RPG, action/adventure, eSports/multiplayer, and AR/VR.

• The casual segment is particularly popular among diverse demographics .

Key Players

Major players in the U.S. mobile games market include:

• Tencent (PUBG Mobile), Activision Blizzard (Call of Duty: Mobile), Electronic Arts (FIFA Mobile), Zynga, Nintendo (with mobile IPs), and GungHo .

• Niantic, known for Pokémon GO, leveraged AR and recently sold its gaming division to Scopely for $3.5 billion .

• Scopely, second-largest mobile game developer by revenue, now manages titles like Pokémon GO, Monopoly Go!, and Marvel Strike Force .

• Microsoft Gaming, through the Activision Blizzard acquisition and Xbox Cloud Gaming integration, ranks as the third‑biggest U.S. mobile developer .

• Other tech giants: Apple, Google (platform controllers), Supercell, Roblox, Sony, Machine Zone, and Unity (essential engine technology).

Industry News & Recent Developments

• Scopely acquires Niantic Games division: Scopely purchased Pokémon GO and other AR titles for $3.5 billion, securing ~30 million monthly users and ABCD integration for future AR innovation.

• Unity leadership pivot: CEO Matt Bromberg has shifted focus to improving client trust after runtime fee controversies, prioritizing web‑GPU and web‑gaming support to boost mobile gaming flexibility .

• Apple unveils unified gaming app: Planned at WWDC 2025, Apple’s new cross‑device gaming hub will replace Game Center, enable external downloads on Mac, and streamline game discovery and social features.

• AppLovin sells mobile gaming unit: The company announced plans to divest its gaming arm for $900 million, shifting toward AI‑driven ad tech with massive revenue growth.

Market Dynamics

Drivers

• Smartphone penetration & 5G: Fast 5G adoption over 230 million subs in North America enhances game performance and connectivity .

• AR/VR innovation: Continued growth of immersive gaming, exemplified by Pokémon GO and emerging titles .

• Social & eSports trend: Expanding mobile eSports (e.g., Call of Duty: Mobile tournaments) and social gameplay drive retention .

• Diverse monetization: Success with hybrid models combining IAPs, ads, and subscriptions.

Challenges

• Market saturation: Competition is intense with thousands of new titles daily, raising barriers for indie developers.

• Rising user acquisition costs: Pressures on marketing ROI push developers toward retention and engagement tactics .

• Privacy regulations: Apple’s IDFA changes impact ad‑based monetization, prompting shifts toward contextual advertising .

Regional Analysis

• Urban hubs (New York, LA, SF): Lead adoption due to high-speed internet and disposable income .

• Suburban areas: Strong family and young-professional gaming participation .

• Rural zones: Growth driven by improving broadband infrastructure .

• At a macro level, the U.S. accounts for ~55% of North America's total mobile gaming market; North America is a global powerhouse in mobile gaming .

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Future Outlook (2025–2034)

• Growth trajectory: The U.S. market is projected to reach ~USD 63.2 billion by 2033 (10.2% CAGR from 2025) per IMARC, with room to exceed USD 80 billion by 2034 .

• Web‑based gaming: Unity’s web‑GPU support may usher in game distribution via browsers, bypassing app stores .

• Platform diversification: Microsoft’s web‑storefront and Apple’s unified gaming app suggest intensifying competition beyond Google Play/App Store .

• AR/VR integration: Continued investment in immersive experiences, advanced graphics, and social gameplay will reshape user engagement .

• Hybrid monetization: Combining IAPs, ads, and subscription models will drive sustainable revenue across genres .

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Market Research Future (MRFR) is a global market research company that takes pride in its services, offering a complete and accurate analysis regarding diverse markets and consumers worldwide. Market Research Future has the distinguished objective of providing the optimal quality research and granular research to clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help answer your most important questions. 

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